I'm excited to introduce you to a series of projects that reflect my commitment to innovation, strategic thinking, and impactful execution. These are just a few among the many initiatives I've led across different businesses, each tailored to meet unique objectives, overcome challenges, and deliver measurable results. From boosting brand visibility to driving customer engagement and streamlining operations, these projects showcase the versatility and effectiveness of my approach across industries.

Brand Awareness Campaign – Amon Restaurant

Campaign Goal
Increase visibility, engagement, and brand recall for Amon Restaurant through organic social media content and optimized use of Creator Search Insights.

Key Results
1.2M+ Post Views (+999% growth)

• 4,020 Profile Visits (+60,000%)

• 19K Likes

• 425 Comments

• 811 Shares

• +90% Higher visibility on top-performing post

Impact
The campaign positioned Amon Restaurant as one of the most visible and trending dining spots in Nakuru. Engagement continues to grow, with projections of 1.5M+ post views by the campaign’s close.

Role: Digital Marketing Strategist & Content Lead
Location: Lake Nakuru National Park

Overview:
Collaborated with a travel & lifestyle influencer to showcase Olanka Safaris’ luxury sundowner experience. I led content planning, direction, and rollout across Instagram, Facebook, and YouTube to elevate brand visibility.

Highlights:

• Directed and edited a short-form video optimized for Reels.

• Managed influencer partnership from content selection to publishing.

• Achieved honeymoon inquiries  and boosted engagement.

Campaign: Share Your Memories & Win

Goal: Reconnect with past visitors through a festive user-generated content (UGC) drive.

Strategy: Encourage users to share photos/videos from their past visits, tag @CyprusPark, and use #MemoriesAtCyprusPark.
My Role: Led the campaign concept, content direction, and social media rollout.

Highlights

This campaign demonstrated my ability to design emotion-driven, interactive campaigns that convert loyal visitors into active brand advocates during peak seasons.

Overview:
Designed and produced a captivating animated video to promote The Waffles Suites, with the goal of visually communicating its unique and budget-friendly offerings, modern amenities, and prime location to potential guests and walk-in clients.

Objectives:

• Highlight key facilities such as budget luxury suites, conference rooms, and dining options.
• Enhance the guest experience in the reception/waiting bay and support digital marketing campaigns.

Key Responsibilities:

• Scripted a compelling narrative that aligned with the brand’s tone and audience appeal.
• Worked closely with the hotel’s marketing team to ensure branding consistency and accurate representation of services.
• Optimized the final animation for screen display in the waiting area and for online platforms.